The London Look

Fashion in London is far from being too commercial and comfortable. The streets are runways for viewing unusual and avant garde  in everyday life. The most eclectic of combinations and the most eccentric personal style are the keys for London fashion life.

The fashion can be raw and edgy like hippie, punk and grunge or be very artistic and innovative like layering.

Weather its boasting fashion trends in high street windows of top shop, New look, oasis, Debenhams, Miss Selfridges or the growing funky street wear styles, designers and eager fashionistas have taken over the city’s creative outlet.

Harvey Nicholas & Oasis (Spring 2011)

Miss Selfridges, Christmas 2010 display

Topshop Christmas Display 2010

London has some very admired and accepted designers like Burberry, Vivienne Westwood, paul smith, stella McCartney, Mathew Williamson, Mary Quant, Preen,Aquascutum etc. while others that are unconventional and still up-and-coming like Louise Goldine, Jonnathan Saunders, Gareth pugh, Aminaka Wilmont,Julien Macdonald, Danielle Scutt and many more.

Burberry Spring 2011 & Burberry Fall/winter 2011

Vivienne Westwood Spring/summer 2011 & Vivienne Westwood Fall/Winter 2011

Paul Smith Spring/summer 2011 collections

Stella McCartney,Spring/summer 2011 & Preen Spring/summer 2011

Mathew Williamson, Spring/summer 2011 & Aquascutum fall/winter 2011

Gareth Pugh spring/summer 2011 collections

Jonnathan Saunders Fall/Winter 2011 collections

Danielle Scutt Spring/summer 2010  &  Julien MacDonald spring/summer 2011

Aminaka Wilmont Collection

Besides designers for clothes, one comes across serious designers for the most minutest of things like props for shoots, accessories,blogs,retail windows etc. like Fred Butler, Alison Tod , Sussie Lau, peony Lim.

Fred Butler’s Accessories and props

Fred Butler’s headgear for lady Gaga: Telephone

Alison Tod’s Hats

Mad Haters Tea Party By Alison Tod: Edible hat

Style Bloggers: Susanna Lau & Peony Lim

The throw it on kind of an attitude well describes the quirkiness and weirdness of London streets. It’s a destination where the kitsch blends with the sophisticated british sense in just the right proportions.

On the streets of London it’s all about expression, by using the trends and style as a tool one depicts their inner self. Be it a simple Tee shirt, London is going to wear it in the most experimental way and style it to look a lot less simple. Break the rules to make an exciting concoction with stand-alone fashion pieces and trends for the London look. Wear a statement piece like a hat, necklace, distinctive shoes, unique hair Do’s,stark colours or use a lot of layering and draping to make your outfit stand out.The weather also promotes the uniqueness in fashion, it’s as unpredictable as the fashion. The concept of layering therefore works very well and London fashionistas have learnt to work with it like a charm.Mixing various prints or just random textures and fabrics like stripes, denim and fur can also get you close to witnessing the London drama.

London’s Statement Hair

Quirky Shoes on london streets

The unique Handbags

Watch the accessories on london streets

Headgears and Hats

The london Eye’s

The drama of colour on the streets

Drapes all the way

The weather’s call: Layering

London can also be classic

Stripes and checks: who said they are simple..

Mixing prints: learn it from Londoner’s

The play of Textures

The popular street style of London, also provokes street and flea shopping. Shopping at these places like Carnaby street, Portobello road, Spitalfields market can truly get you some exclusive and interesting items. And if you are the pricy kinds and high street brands or if luxury brands are your thing: choose Oxford street and Bond street or simply the Westfield shopping centre. For shopping in true london style visit Harrods, Selfridges, Debenhams or House of Fraiser. London had some excellent high street brands like Topshop, oasis, Harvey Nicholas, Jane Norman, All saints, River island, Dorothy Perkins and many more. Shopping in London can give you the simple classic style or fun and unconventional London style.

Shopping at flea markets in london

High Street Shopping in London:

Topshop & New Look

River Island

Dorothy Perkins & All Saints

If London fashion intimidates you and you are afraid of experimenting on how to put the look together, start by following the London fashion icon Kate moss and other fashion celebrities like the ones below.

Kate Moss: The fashion Icon

Lily Donaldson

Alexa Chung

London the fashion capital is very individualistic in terms of style and as strange one might think it seems, it definitely turns a lot of heads around for admiration.


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