Exotic Junkies: A Fashion Shoot

>popularity of contemporary indian fashion

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Fashion all over the world is becoming very global these days….one can see influences of various kinds since people have become globally more exposed.
One of my recent journeys to london…i was just traveling in the local tube and to my surprise saw this woman wearing a kazo t- shirt.. i was amazed but actually was very happy to see someone wearing our domestic brand abroad. it was just over whelming to see our indian designing and brands to be at par with the international ones.

Similarly, while walking down the streets, i ended up into a store named monsoon and was amazed to see the store..i could just feel like im standing in india…the kaftans..kurti inspired tops…bold cotton prints….indian embroideries…it was a bliss to see it..and see it extremely busy…amazing..!….Also heard of the store accessorize…its an international store but soo heavily inspired from beadwork and other techniques but given a contemporary touch in terms of styling..the blend it truly exciting and can cater to a vast audience…indeed a very intelligent thought..wear them with western clothing or with your traditionals…the jewels and bags and chapals can satisfy your needs.

Also…not to forget the beads..everyones favorite as an accessory as well…enter stores like wallis….indeed gorgeous items …ended up looking at this extensive beadwork necklace ..it was beautiful ..i felt i was standing in janpath looking at an exclusive piece…The current trend these days that one can observe is of the loose baggy pants on the bottom seen with a lot of variation..some tend to call them harems or some tend to call them turkish pants….but where do these originate from…yes friends ….India…..all these are versions are modified out of our traditional indian salwar..interesting to see indian contemporary fashions are becoming so global and trendy.

Indian contemporary fashion is taking a global seat….influences from all around india are being used in some way or the other in various items..like mirror work..woven fabrics like ikats now even used as a print…beadwork…also not only in traditional articles but also in interiors ..table mats..coasters..pots…accessories..etc…soo hats off to out culture and history and techniques..we are truly blessed and we should promote this indian forte.!